Sell Fast, For Top Dollar

Our process is simple and efficient.

The Selling Process

It shouldn't have to be hard to sell your house. Let us help you make it easy.

1. Create A Plan and Clear Picture

We'll have a no pressure--no BS consultation to find the best option for you.

2. Create Pricing Strategy

We help you determine a price by using researched local market statistics.

3. Property Prep

You have the option to sell in as-is condition OR if you'd like to really get top dollar, we will advise you on the repairs you should prioritize.

Why Work With Us?

We provide valuable insights into the local housing market and help navigate the complex process of selling your property.


Save time and money by leveraging our expertise, network and resources.

Sell Quickly

We prioritize selling your home as soon as possible.

Top Dollar

If you prefer making top dollar VS. selling quickly then we will create a strategy for you to reach this goal.

What to expect:

Strategic Positioning in Pricing: We don't price your home to SIT, we price it to SELL using Strategic Pricing Analysis.

Schedule Media Day: Photos, video and virtual tour will get scheduled to all be shot in one session.

Physical and "Virtual" Home Staging Consultation: To ensure the "wow factor", we will provide staging advice to prepare your home for sale. We also offer "virtual" staging for vacant homes and/or empty rooms. See examples below:

Establish Show-ability: Decide if/where the lockbox will be placed and when tours are able to be scheduled. All showings will be tracked and reported.

Professional Color 2D Photography: Only the best photos highlighting the features of your home will be placed online or in any publications. We use wide-angle, HDR photos to show your home in the best light.

High-Definition Video: Walkthrough video

showcasing features and amenities

Professional 3D Virtual Tour: We create a digital open house available 24/7 for anyone with internet access to tour your property. See below:

Post on MLS and Websites: Listing will be published in over 100 websites.

Blast to Database: We market heavily to REALTORS as 95% of residential sales involve local REALTORS and we provide them with material to easily sell the property to their clients.

Advertising: We spend IN EXCESS of $1,000 every month on social media & print advertising attracting hundreds of buyers and increasing awareness in our brand. We also create an additional budget for each listing.

Market on Social Media: Facebook, Instagram, LinkedIn, Google, Youtube with targeted and retargeted ads

Monitor Listing Analytics: track online activity to optimize digital marketing.

Respond to Inquiries: We return all calls and

inquiries by the end of the business day.

Actively Prospect: We call the neighbors and other potential buyers to solicit offers.

Availability 7 days a Week: Team member on call every single day

Personal Websites: Drive organic and paid traffic to your custom property websites

Open House: Host an affective & strategic event for potential buyers to attend

Place Yard Sign: With custom QR code directing to listing.

Networking: I'm involved in mastermind's, coaching groups, business associations, and more that I'll share this opportunity in.

Setup Market Pulse: Automatic search to keep you updated on comparable sales activity in the area.

Prepare Seller Net Sheet: estimate on your closing statement so you can make the best decision.

Speak with Buyer's Lender: review details of the file and confirmation the buyer has been pre-qualified.

Escrow Deposits: Ensure earnest money is deposited into escrow.

Track Contingencies: Schedule all dates to the contract and giving notice prior.

Appraisal & Inspection: On site team member during inspection and meeting appraiser the detail report about property.

Final Walkthrough: Attend last walk-through for buyer prior to closing.

Blog

Front of structure at 1200 NE 23rd St Pompano Beach Florida cover image for blog post by Hansel Duran Realtor at LoKation in Pompano Beach, Florida

Morgan and Carlyle Acquire Pompano Beach Development Site for $19M

October 14, 20243 min read

overview of build out for pompano beach apartment by carlyle and morgan hansel duran real estate agent

JV Plans 356-Unit Apartment Complex on 12-Acre Parcel

Morgan Group and Carlyle Group are moving forward with their plans to bring a new garden-style apartment complex to Pompano Beach after purchasing a key redevelopment site for $18.8 million. The site, which includes a former Macy’s store, marks a significant investment in the area’s growing multifamily market.

The New York-based department store chain sold its 150,353-square-foot retail building located at 1200 Northeast 12th Street within the Pompano Beach Citi Centre to a joint venture between Morgan and Carlyle, according to property records and real estate database Vizzda. The acquisition of the former Macy’s site came at a price of $10 million.

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In a separate deal, the joint venture also purchased the surrounding parking lot from the mall’s owner, West Palm Beach-based Sterling Organization, for $8.8 million.

Houston-based Morgan Group, known for its multifamily developments, and Washington D.C.-based Carlyle, a global investment firm, are set to build eight four-story buildings with 356 apartments and 545 parking spaces on the nearly 12-acre parcel. Pompano Beach City Commission gave the green light to the project back in 2021.

Led by CEO Harvey Schwartz, Carlyle manages a staggering $425 billion in assets. The firm made waves in 2021 when it sold Fort Lauderdale’s iconic B Ocean Resort (formerly the Yankee Clipper) for $126.9 million. That same year, Carlyle also completed a $340 million sale of a 60-acre superyacht facility in Fort Lauderdale.

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Meanwhile, Morgan, led by CEO Philip Morgan, is actively working on another multifamily project in Sunrise. The Caroline at Sunrise development, approved last year, will feature 412 apartments and 40 townhomes on a 21-acre site at 3363 North Pine Island Road. As part of an agreement with the city, Morgan will dedicate 68 units as affordable housing with below-market rents.

South Florida is experiencing an unprecedented surge in multifamily development, with a record 23,863 apartments expected to be completed by the end of this year, according to a recent Berkadia report. Even as the pace of rent growth has moderated, developers are still pushing ahead with new projects to meet the demand from the region's expanding population.

"The Citi Centre is in need of revitalization, particularly for its vacant spaces," states a report by the planning and zoning board staff. "The proposed development will support sustainable infill redevelopment and attract more patrons to the surrounding businesses."

Originally built as an enclosed mall in 1970, Pompano Citi Centre underwent a redesign that left the former Macy’s store somewhat disconnected from the rest of the shopping center. This lack of visibility, combined with the rise of online shopping, contributed to Macy’s eventual closure, according to the staff report.

Since 2006, the center has been operating as an open-air shopping plaza, but it currently faces about 150,000 square feet of vacancies, accounting for 31 percent of its leasable space, according to LoopNet. Current tenants include JCPenney, Lowe’s, and T.J. Maxx. Sterling Organization purchased the property in 2012 for roughly $15 million.

For more information or assistance with selling, buying or leasing commercial property please contact me.

Hansel Duran

954-231-4916

www.hanselduran.com

1500 E. Atlantic Blvd, Pompano Beach, FL 33060

Hansel Duran is an experienced and dedicated real estate agent who specializes in selling properties and helping customers find their dream homes in South Florida. With more than 7 years of experience as a realtor, he has the knowledge to guide clients through the selling & home-buying process and negotiate the best possible deal for them. As he works out of Pompano Beach, Florida, Hansel can help you source off-market properties or get a fair price point on market listings. He also provides assistance with all paperwork associated with selling & purchasing a house such as arranging financing, securing insurance and completing closing documents. If you’re looking for someone knowledgeable in your area to make sure that your journey into homeownership is successful - reach out to him today!

Hansel Duran

Hansel Duran is an experienced and dedicated real estate agent who specializes in selling properties and helping customers find their dream homes in South Florida. With more than 7 years of experience as a realtor, he has the knowledge to guide clients through the selling & home-buying process and negotiate the best possible deal for them. As he works out of Pompano Beach, Florida, Hansel can help you source off-market properties or get a fair price point on market listings. He also provides assistance with all paperwork associated with selling & purchasing a house such as arranging financing, securing insurance and completing closing documents. If you’re looking for someone knowledgeable in your area to make sure that your journey into homeownership is successful - reach out to him today!

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